Because it's more than just exercise. ™

Welcome to Freedom.

Freedom Group Exercise is a family of high quality, easy-to-follow group fitness programs taught by top-notch instructors.

We provide choreography, music, instructor certification and education and support.  Programming for gyms is free.

Our workout formats/classes are Freedom BANG™, Freedom Barre, Freedom RISEand the upcoming Freedom LIFT.

 

1

 

Pre-choreographed urban fusion of boxing, HIIT,
hip hop, dance, and some serious attitude.
3 levels of intensity. For EVERY body.

 

2   .

 

Pre-choreographed ballet-inspired workout.
Built by ballet professionals. And fun. Pop to 70s funk to Debussey. That's why we call it Freedom Barre.

3

Urban-inspired pre-choreographed Bench aerobics.
Step reimagined, accessible and fun.
Total beginners and pros welcome.

and COMING SOON...     

    freedom LIFT

What We Do

We lift each other up through fitness.

Freedom Group Exercise designs group exercise programs and instructor workshops for the human race… in all of its variety and glory – from the person who’s never set foot in a gym and is secretly terrified, to seasoned fitness pros who think they’ve seen (and done) it all before.

We build our classes to inspire and empower Instructors and participants and to enable sustained success for our gym partners and community:

•  Industry-leading instructor training quality
•  Consistent, compelling in-class experiences, release after release

•  Program-leading attendance numbers, week after week
•  Lowest cost instructor training and subscription prices in the US
•  No costs for gyms to offer our classes, unlike many group exercise programs. 

Our classes are taught in hundreds of classes per week, including Sport&HealthCrunch FitnessGold’s GymUS FitnessOnelife FitnessLA Fitness, 24 Hour Fitness,  EōS FitnessYMCAXSportACAC, US military and firefighter locations, and a host of other partner community centers, gyms, and dance studios in the US and around the world.

“We are so excited to have Freedom represent our clubs as your company embodies the energy and excellence that we strive to deliver to our members with each and every workout.”

Director of Group Exercise

Sport&Health (US East Coast), March 2018

“We do a lot of workouts on this program. BANG is my favorite.”

Bobeth Yates

Anchor, ABC News 7

By the Numbers

   Average Performance Above Targeted Class Attendance:  208%  (2019)
•   Record number of people in a Freedom class:  146
•   Number of weekly participants: 46,000  

•   Number of countries FGE operates in: (2019: Israel & Africa)

•   Number of weekly Freedom classes:  585

 

About the Founders

Amanda Strand

Co-Founder; Managing Director, Content

Amanda is the co-Founder of Freedom Group Exercise, Inc. and the creative mind behind Freedom BANG™, Freedom Barre®, Freedom RISE™, Freedom LIFT™, BenchCardio™, BenchStrength™ and BenchCore™.

Amanda began her career in the performing arts, acting, dancing and directing for stage, film, and TV, in New York and Europe. Amanda felt a keen desire to bring her passion for fitness together with her deep experience in the performing arts and so she founded Freedom Group Exercise, Inc. in 2012 with business partner, Benjamin Bidlack. Freedom Group Exercise provides the best in content, education, and certification for group fitness. Deeply music driven, diverse and inclusive, Freedom formats provide fitness experiences for people looking for “more than just exercise.” ™ Freedom is the fitness company for people who want to get strong, stay strong and be inspired.

In addition to her visionary work in group fitness, she has years of experience coaching, choreographing, and directing for the theater. She has taught all forms of dance, vocal production, and Alexander Technique. Amanda is a Certified Personal Trainer, Continuing Education Provider for NASM, AFAA and ACE (2015, updated 2019). She has received sponsorships from New Balance, Reebok, 361, UFO Jeans and other companies.

A graduate of NYU’s Tisch School of the Arts, Amanda has presented BANG and Freedom Barre for ABC’s Good Morning America (2017 & 2015), the NBA (2016), MLS (2016), IDEAWorld 2016-2019, FitnessFest (2019), ECA World Fitness (2012 -17), DCAC (2015) among others.

BANG™ is currently programmed at Eastern Division corporate Gold’s Gym International Corporate locations, all U.S. Fitness and Sport & Health locations, YMCA, Crunch, Shapes, Anytime Fitness, Health Unlimited and hundreds of other venues across the US, Japan, and Europe. Freedom Barre® has been selected as the content, training, and certification provider of choice for all affiliated U.S. Fitness locations under their branded name BarreOne™.

Benjamin Bidlack

Co-Founder; Managing Director, Creative & Brand

Benjamin is the co-Founder of Freedom Group Exercise, Inc. and the head of Creative & Brand, including music. Benjamin is the former Chief Strategy Officer at FutureBrand (Asia) and Executive Director of Brand Strategy at Interbrand (US/Canada).

He has advised the C-Suite, board and executives of some of the world’s top organizations on brand strategy, including Evernote, Silicon Valley Bank, Spinning, United Overseas Bank (Singapore), Dubai Festival City, Thrivent, Malaysia’s Ministry of Tourism, Royal Bank of Canada, XPRIZE, Con-Way Freight/Trucking and Sony PlayStation among others.

Prior to brand strategy, Ben held corporate strategy roles and led projects for top-tier management consultancies, including former senior partners from McKinsey, BCG and others. He presents regularly at business and health/fitness conferences and organizations, including the London Business School, UCLA Anderson School of Management, USC Marshall School of Business, ECA 360 World Fitness (2008–2017, including a Best Presenter Award selected by peers and participants), Can-Fit-Pro, IDEA Health & Fitness Association, MindshareLA, The American Marketing Association, and the USC Annenberg School for Communication & Journalism.

Benjamin is also a renowned composer and music producer for film, movie trailers, TV, advertising, celebrities, music artists, and fitness professionals worldwide, including Tyra Banks, blockbuster movie producer Jerry Bruckheimer, Nike, Apple, ESPN, ABC, Fox Searchlight, Universal Pictures, Warner Brothers, ECA 360, and international fitness presenter Misty Tripoli (The Groove), Robert Steinbacher (bodyART) and others.

Ben holds an MBA from Stanford University’s Graduate School of Business and a BA in English from Haverford College.

Our Partners and Community

We lift each other up.