Who We Are
Created in 2012 by dancer and fitness professional Amanda Strand and strategy/creative director Benjamin Bidlack, Freedom Group Exercise is a family of safe, joyful, effective, high-quality group fitness programs: BANG Power Dance and Freedom Barre.
Coming soon: Freedom Ride™ (indoor cycling), BenchCardio™, BenchStrength™, BenchCore™. Stay tuned!!
What We Do
Freedom Group Exercise designs group fitness programs and instructor workshops for the human race… in all of its variety and glory – from the person who’s never set foot in a gym and is secretly terrified, to seasoned fitness pros who think they’ve seen (and done) it all before.
We build our classes to inspire and empower Instructors and participants and to enable sustained success for our gym partners and community.
- Industry-leading instructor training quality
- Consistent, compelling in-class experiences, quarter after quarter (currently on quarterly Release #12)
- Program-leading attendance numbers, week after week
- Lowest cost instructor training and subscription prices in the US
- No costs for gyms to offer our classes, unlike many group exercise programs.
Our classes are taught in hundreds of classes per week, including selected Gold’s Gym, YMCA, Sport&Health, Crunch Fitness, US Fitness, Onelife Fitness, 24 Hour Fitness, ACAC and US military locations, along with a host of other partner community centers, gyms, and dance studios in the US and around the world.
Why We Do It
• We believe in helping each other get and stay strong.
• We believe in connecting people to themselves and each other through the joy of movement.
• We want to help people get stronger on the outside so they feel stronger on the inside. So they can bring that strength into their lives and into the world.
• Diversity. Inclusivity. Positivity. This is the world we can have. ™
About the Creators
Amanda Strand is the co-Founder of Freedom Group Exercise, LLC and the creative mind behind Freedom Barre®, BANG Power Dance™, BenchCardio™, BenchStrength™ and BenchCore™.
Amanda began her career in the performing arts, acting, dancing and directing for stage, film, and TV, in New York and Europe. Amanda felt a keen desire to bring her passion for fitness together with her deep experience in the performing arts and so she founded Freedom Group Exercise, LLC in 2012 with business partner, Benjamin Bidlack. Freedom Group Exercise provides the best in content, education, and certification for group fitness. Deeply music driven, diverse and inclusive, Freedom formats provide fitness experiences for people looking for “more than just exercise.” ™ Freedom is the fitness company for people who want to get strong, stay strong and be inspired.
In addition to her visionary work in group fitness, she has years of experience coaching, choreographing, and directing for the theater. She has taught all forms of dance, vocal production, and Alexander Technique. Amanda is a Certified Personal Trainer, Continuing Education Provider for NASM, AFAA and ACE. She has received sponsorships from New Balance, Reebok, Fabletics, 361, UFO Jeans and other companies.
A graduate of NYU’s Tisch School of the Arts, Amanda has presented BANG Power Dance™ and Freedom Barre® for ABC’s Good Morning America (2017 & 2015), the NBA (2016), MLS (2016), IDEAWorld 2016-17, ECA World Fitness (2012 -17), DCAC (2015) among others.
BANG Power Dance™ is currently programmed at Eastern Division corporate Gold’s Gym International Corporate locations, all U.S. Fitness and Sport & Health locations, YMCA, Crunch, Shapes, Anytime Fitness, Health Unlimited and hundreds of other venues across the US, Japan, and Europe. Freedom Barre® has been selected as the content, training, and certification provider of choice for all affiliated U.S. Fitness locations under their branded name BarreOne™.
Benjamin Bidlack is the co-Founder of Freedom Group Exercise, LLC and the head of Creative and Brand for the company. Benjamin is the former Chief Strategy Officer at FutureBrand (Asia) and Executive Director of Brand Strategy at Interbrand (US/Canada).
He has advised the C-Suite, board and executives of some of the world’s top organizations on brand strategy, including Evernote, Silicon Valley Bank, Spinning, United Overseas Bank (Singapore), Dubai Festival City, Thrivent, Malaysia’s Ministry of Tourism, Royal Bank of Canada, XPRIZE, Con-Way Freight, Mattel and Sony PlayStation.
Prior to brand strategy, Ben held strategy roles and led projects for top-tier management consultancies, including former senior partners from McKinsey, BCG and others. He presents regularly at business and health/fitness conferences and organizations, including the London Business School, UCLA Anderson School of Management, USC Marshall School of Business, ECA 360 World Fitness (2008–2017, including a Best Presenter Award selected by peers and participants), Can-Fit-Pro, IDEA Health & Fitness Association, MindshareLA, The American Marketing Association, and the USC Annenberg School for Communication & Journalism.
Benjamin is also a renowned composer and music producer for film, movie trailers, TV, advertising, celebrities, music artists, and fitness professionals worldwide, including Tyra Banks, blockbuster movie producer Jerry Bruckheimer, Nike, Apple, ESPN, ABC, Fox Searchlight, Universal Pictures, Warner Brothers, ECA 360, and international fitness presenter Misty Tripoli (The Groove), Robert Steinbacher (bodyART) and others.
Ben holds a BA in English from Haverford College and an MBA from Stanford’s Graduate School of Business.